Head & Shoulders Newsroom

Head & Shoulders® Partners with John Brenkus, Host of ESPN’s “Sport Science” for 2015 MLB All-Star Activities


Friday, July 10, 2015 9:04 am EDT



Public Company Information:


CINCINNATI--(BUSINESS WIRE)--As the official shampoo of Major League Baseball (MLB), Head & Shoulders is proud to power this year’s All-Stars with confidence both on and off the field. Specifically, during the 2015 Gillette Home Run Derby presented by Head & Shoulders, the brand will make sure flakes are going, going, gone by exclusively designating rows in the left field (Sections 401-406) of Great American Ball Park the Head & Shoulders “Flake Free Zone,” encouraging players to hit home runs into this area for a great cause. In fact, for every home run hit into the Head & Shoulders “Flake Free Zone” during the Home Run Derby, Head & Shoulders will make a donation to the MLB Reviving Baseball in Inner Cities (RBI) national program. All home runs hit into the “Flake Free Zone” during round 1 will earn a $1,000 donation; $5,000 for those hit in the second round and $10,000 for those hit in the final round.

To analyze what it takes for Gillette Home Run Derby presented by Head & Shoulders participants to hit a home run into the “Flake Free Zone,” Head & Shoulders is partnering with John Brenkus, Host and Co-CEO of ESPN’s “Sport Science.” Brenkus’ passion for researching the science behind high-level athletic activities, including home runs, aligns with Head & Shoulders’ passion for using proven science and technology to develop high performance products that give players confidence to play their best.

“Along with the confidence that comes from being 100% flake free, bat speed, launch angle and timing are all important elements that go into knocking one out of the park – and if you’re aiming for the Head & Shoulders ‘Flake Free Zone,’ it’s all about making contact with the right pitch, at the perfect time,” Brenkus shares.

In addition to donations secured by players hitting home runs into the Head & Shoulders “Flake Free Zone,” fans nationwide can also help support RBI. For every bottle of Head & Shoulders purchased at Walgreens from Wednesday, July 15 through Friday, July 17, Head & Shoulders will donate $1 to RBI. For more information on how else Head & Shoulders is supporting RBI through the “Season of the #Whiff” campaign and more ways fans can get involved, visit @HeadShoulders on Twitter.

With 50 years of proven scalp care technology and success, Head & Shoulders continues to be a trusted daily grooming staple of professional athletes as the Official Shampoo of Major League Baseball. To learn more about what Head & Shoulders is up to this MLB season, visit our website, Twitter handle or Facebook page.

MLB All-Star Week at Great American Ball Park includes the 86th MLB All-Star Game on FOX (July 14th), Gatorade All-Star Workout Day (July 13th) featuring the Gillette Home Run Derby presented by Head & Shoulders on ESPN, All-Star Sunday (July 12th) including the SiriusXM All-Star Futures Game on MLB Network and the All-Star Legends & Celebrity Softball Game on ESPN, and T-Mobile All-Star FanFest at the Duke Energy Convention Center (July 10th-14th). For more MLB All-Star Week information, please visit AllStarGame.com or the MLB All-Star Game Twitter account (@AllStarGame).

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Reviving Baseball in Inner Cities (RBI)
The RBI program, which has served more than two million people since its inception in 1989, is the Major League Baseball youth initiative designed to provide young people, ages 5 to 18 from underserved and urban communities, with opportunities to play baseball and softball, to encourage excellence and achievement in education, and to teach the value of teamwork and other important life lessons for. The RBI program currently serves more than 230,000 boys and girls in more than 300 programs established in more than 200 cities worldwide. MLB and all 30 Clubs have designated more than $30 million worth of resources to the RBI program, and all 30 Clubs support RBI leagues. For more information, please visit: MLB.com/RBI.


Marina Maher Communications LLC
Maddie Spagnola, 212-485-6271