Head & Shoulders Newsroom

head & shoulders Launches Hair Endurance For Men

New Line Cleans To Leave You With Fuller, Thicker Looking Hair In One Week1 Guaranteed2

Category:

Thursday, January 21, 2010 8:08 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"Thinning hair is a huge issue for men as it directly impacts their self esteem"

head & shoulders® announces the launch of its first “for men” series with a new shampoo and two-in-one line, Hair Endurance for Men, specifically formulated to clean to restore fullness to thinning hair, leaving it 100 percent flake-free3. In a 2008 survey conducted by P&G Beauty, 59 percent of surveyed males say they were experiencing thinning and/or are concerned about thinning hair. This efficacious and refreshing product is the targeted solution to delivering fuller, thicker looking hair in seven days1 guaranteed2.

While head & shoulders has traditionally been seen as a male-targeted brand, the “for men” line signifies a trend to cater to men’s growing need to look good and feel self assured. “Thinning hair is a huge issue for men as it directly impacts their self esteem,” says head & shoulders’ Assistant Brand Manager, Navin Gupta. “head & shoulders has developed an easy to use product that guarantees a fuller, thicker look1, giving men back the confidence to live life to their fullest potential.”

The Hair Endurance for Men line was developed to clean to restore fuller, thicker looking hair. head & shoulders’ zinc pyrithione (ZPT) formula works against dandruff by effectively tackling a cause of dandruff at the scalp in addition to the signs of dandruff including dryness and itchiness. By reducing dandruff symptoms, Hair Endurance for Men can calm and reduce dandruff scalp irritations, which means less itch and urge to scratch.

head & shoulders’ Hair Endurance for Men is available at food, drug, and mass retailers nationwide starting in March. Retailing at $4.97 per 14.2 oz bottle, Hair Endurance offers a cost-effective, quick and easy solution to getting fuller, thicker looking hair1 to maximize men’s fullest potential. Visit www.headandshoulders.com for more information.

About P&G Beauty

P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head and Shoulders®, Max Factor®, Cover Girl®, DDF®, Sassoon Professional®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Christina Aguilera fragrance, Escada®, Hugo®, Boss® and Lacoste® fragrances. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

1 vs unwashed hair

2 U.S Guarantee: mail product and original cash register receipt for up to $12.99 (incd. S&H) refund. Limite 1 refund per name, address, household. Valid one year from date of purchase. Call 1-800-843-3543 for details.

3 visible flakes with regular use