Head & Shoulders’ Partnership with Sofia Vergara is a Family Affair
Iconic Brand Gives Fans Opportunity to Become #PartOfOurFamily through Digital Casting Call
Public Company Information:
CINCINNATI--(BUSINESS WIRE)--Calling all Sofia Vergara fans! After revealing that Head & Shoulders has been part of the Vergara family for over 20 years, the iconic brand is now giving one lucky fan the chance to experience what it’s like to meet Sofia and become #PartOfOurFamily.
“I’m excited to give one of my fans the chance to become part of my family for a day,” said Vergara. “Everyone knows 8 out of 9 Vergaras use Head & Shoulders, now we’re looking for the 10th! We’re looking for someone who flaunts their beautiful, flake-free hair with a little Vergara attitude!”
If you think you have what it takes, follow @HeadShoulders on Twitter or Instagram and then share a photo of your gorgeous, flake-free hair with hash tags #PartOfOurFamily #sweeps and tag @HeadShoulders. The fan whose strands make the cut will win a trip to an upcoming advertising shoot to meet Sofia and her family. The contest will run through September 8th.
“Head & Shoulders has a variety of shampoos and conditioners with benefits specific to each of my family members’ needs --- and I have a big family! My son uses it, my mom uses it and my cousins use it to keep their scalp healthy and hair looking great,” Vergara added.
About Procter & Gamble
P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.